Marketing Services for Taxis in Adelaide

As I’ve been driving around in my taxi the last few years, I’ve often wondered how I can improve my own branding and increase the number of bookings I get.

I’m a bit tired of having to wait for my parent company to send me bookings which is why I’ve recently tried Uber as it is a much better service.

I was check out this company called Marketing Adelaide who were able to help a number of my fellow drivers increase their number of bookings and increase their sales overall. They also seem to help some pretty good brands in Adelaide so I thought I’d give them a shot.

How Important Is Marketing?

After doing some research, I realised how important it is to do marketing correctly if you want to generate some good results for your taxi service or your own business.

There are so many options out there, it’s hard to know where to start! I decided that I wanted to get some marketing help – especially in the digital space with a new website and social media marketing.

digital marketing agency adelaide

How Can It Help You?

Well any type of marketing assistance is better than none! By building my personal brand and driving people back to my website, I was able to generate a large number of enquiries and bookings via the internet!

So if you’re a small business or taxi drive who is looking to grow your revenue, then hiring a high-end digital marketing agency like is a smart move. You should be able to increase your bookings in no time!

Thanks for reading, I hope this post was helpful. Please get in touch with me if you have any questions.


Should you still use Adelaide taxi services or an Uber?

Many people in Adelaide have used traditional taxi services for decades.

However with the introduction of Uber, have you changed your mind about how you want to travel?

Depending on your needs, different types of Adelaide taxi services will suit different people so we look at both options and consider what they have to offer.

Finding a Taxi

Traditional services generally require you to call a central number who will then give you an estimated waiting time and dispatch a driver to you.

Alternatively, you may be able to simply hail a driver on the street as and when they pass you – this can be easy during a quiet, sunny morning yet gets increasingly difficult at busy times or in bad weather.

child care adelaide

With Uber however, the system is different. As a phone app, you’ll have downloaded it prior to use and will simply log on as and when you need your cab.

You’ll be able to see how many cars are in the area and how much your estimated fare will be. Once the driver arrives, he’ll know where you want to go.

Your driver

Traditional services generally offer professional drivers who can often be friendly and knowledgeable.

Many people like the personal touch of a taxi driver who they have hailed on the street and who will generally know the area they drive pretty well. On the other hand, traditional taxi drivers are rarely rated therefore have no incentive to provide good customer service.

Uber works differently – with a huge emphasis on the rating of both the driver and the customer. Drivers have an incentive to get a good rating and customers are able to vet the driver in advance of the journey.

Uber Adelaide

Paying for your taxi

It can be a drawback to traditional services always having to carry either cash or a debit card with you. In addition to this, many people using taxis for business purposes will need to request a paper receipt which they then need to keep and file through expenses.

Uber has scrapped traditional payment methods and introduced a system where it is entirely charged to your pre entered card details which are kept in their system meaning that there is no money exchanged directly between you and the driver.

You can also split bills with your friends if they use Uber too meaning no more scrabbling about for loose change or paying people back. After your journey, your receipt and a map of your journey will be emailed to you. 

Decisions decisions

There are pros and cons to both systems and ultimately it depends on how you operate as to which taxi service suits you better.

If you’re into technology and always have your phone at hand, Uber is a very simple and easy to use app. However if you like the personal touch and prefer to keep things local, Adelaide taxi services could be your best option.

Best Adelaide taxi service I’ve come across

In my opinion, the best of the bunch would be Suburban taxis who are a local owned company.

10 Reasons to Still Use a Taxi

Taxis have been used for many decades in cities and towns around Australia.

Whether it’s bringing you home in the early hours of the morning, delivering you to the airport on time, or simply picking you up when it starts to rain and you’re stranded on the streets, taxis have a vital part to play in the infrastructure of any urban area.


Still not convinced?

These are my 10 top reasons to still use a taxi: 

1. Finding your way

Taxi drivers generally know the areas in which they drive like the back of their hand.

They will be able to deliver you quickly and efficiently to your destination leaving you without the stress of having to worry about directions or bothering with maps or GPS.

2. Airport Drop offs

One of the easiest ways to get to any airport is generally by taxi. If you want to avoid expensive car parks, or are abroad and haven’t hired a car, just call a taxi and they’ll drop you off right outside the Departures area.

Here’s a quick video showing how to catch a cab:

3. Fuel Efficiency

Most taxis are now fuel efficient vehicles, meaning that you can have a clear conscience about the effect of your journey on the environment. You’ll also be likely to go the most direct route therefore saving on petrol emissions.

4. Sharing Journeys

By opting to take a taxi, you may be able to share your journey far easier with friends or family meaning that you save on car journeys and help the environment – everybody wins, and you can all split the cost!

5. Fully Insured

Licensed taxi drivers should always be fully insured for their vehicle and their passengers.

You won’t have to worry about being covered in the event of an accident or deal with any of the administrative paper work involved in insurance policies connected with owning a car.

6. No parking required

If you work in a busy city but are constantly moving around, taxis really are the best option.

You won’t even have to think about where to leave your car, filling up a parking metre or ensuring that you rush back to a car park before your time expires.

7. Wheelchair Friendly taxis

If you are in a wheelchair, there may be a number of taxis on offer that will be able to accommodate your needs and transport you to your destination.

This could save you potentially difficult journeys or from having to consider purchasing a wheelchair friendly car.

8. Alcohol Allowed

If you’re out at a party or the pub and you want to have a couple of extra drinks, you can simply call a taxi to get you home – and if you’re with friends, you can share the ride.

9. Larger taxis

Many taxi firms also offer minivans or larger taxis for bigger groups.

This can be an excellent option if a number of you and friends or family are travelling at one time when you would otherwise be required to pay for several sets of fuel, parking and car upkeep.

10. Pay and Go

Once you’ve paid for your taxi journey, that’s it – you’re free to go. Taxis mean minimal commitment, no maintenance in terms of paying to keep a car and simply paying as and when you use them!